The first impression customers have of your business is based on the appearance of the building. Draw the right attention to your building by making a statement with a custom paint color, design, or mural. While attracting customers, your employees will enjoy a boost of energy from the unique and newly painted space.
The appearance of your office space plays an important role in the success of your company. Investing in a commercial painting company to guide you in choosing an appropriate color palette for your business is a wise decision.
Paint Outside the Box
To keep the name of your business at the forefront of people’s minds, show them something they will never forget. Commercial spaces typically consist of neutral paint colors to fit in. Don’t you want to draw attention to your building, product, or service? Don’t be afraid to stand out with these unique ways to paint the interior and exterior of your building.
Personalizing and customizing a space in an office building can make it memorable. Murals and wallpaper give business owners a unique approach to motivate employees and support their brand. Murals can make a good impression with visitors and customers. Murals are a simple customizable solution to reflect a stylish workplace. Murals come in various sizes and images.
2. Custom Colors
Certain paint colors play an important role in boosting morale and interest.
- The color blue stimulates the mind and leads to more productivity. Businesses that have repetitive tasks, like accounting firms, should use blue to keep employees focused and motivated.
- Red brings energy into a room or space, but it should not be the dominant color. Contrasting red with darker details is the way to go. Businesses that require physical labor would benefit from shades of red paint to stimulate employee’s energy levels. Retail stores also benefit from using red in their stores. The color red also gives a sense of urgency to customers to buy items right away.
- Yellow evokes feelings of happiness. It is an ideal color for creative industries to brighten up the mood in the workplace. Green is calming and reassuring. This color would work well in high-stress environments to provide balance among work and employees.
- White, brown, black, or gray can be used as accent colors. All-white walls are boring and can get dirty quickly. Gray can also serve as a dominant neutral color.
Choosing colors for a business depends on many factors. Some of those include:
- Type of Business. Hospitals, restaurants, tech firms, and manufacturing facilities all require different colors to serve various purposes. A business owner must consider the other buildings in the area, its brand, and the mood it wants to set when employees or customers walk in.
- Type of Paint. The type of paint chosen for a commercial building should withstand different types of weather. Consider the architecture and exterior materials of the building.
- Location. What works in Iowa may not be popular in Miami. The region in which your business is located plays an important role when choosing colors. If your business is located in a historic district or industrial park, permission to use custom colors may be required from the historical society or management company.
- Brand and Marketing Goals. Many industries market their products and services to a specific type of customer and demographic. A company’s logo, social media graphics, business cards, and other branding assets help determine which paint colors to choose.
A color palette should be put together that represents the company values and mission. The color of the building should complement the brand. What do you want your commercial building to display to visitors and clients? What type of customers do you want to attract? Use a neutral paint color to draw in professional clientele. To attract younger customers, a pop of color will do.
Color branding is well used with fast-food chains. KFC has the red and white stripes pattern and McDonald’s golden arches. Customers may not know the slogan, but they can always identify the logo or colors associated with the company’s products.
The Painting Pros can help you choose the right color scheme for your business. We have a full-time color consultation expert on staff to assist in your selections
3. Accent Walls
Most companies typically choose neutral colors like beige or off-white for interior paint colors. Office spaces do not have to be bland. The entire room or entryway does not have to be painted the same color. Bold accent colors can give your business a boost of energy and grab the attention of clients.
Implementing an accent wall into the decor can liven up a workspace. An accent wall is a single wall that differs from the others in that space. The difference can be in color, material, or features. The purpose of an accent wall is to disrupt the monotone by the other walls and add visual interest.
Painting an accent wall is very affordable. The color chosen can transform a space and make it look bigger. If you want your logo to be a branded imagery when clients walk in, display the company logo on an accent wall.
There are many benefits to having a unique accent wall in your business area, such as boosting creativity in your employees, creating drive, passion and invigorating your clients.
4. Geometric Patterns
When repainting interior walls, use bold geometric shapes to make a statement. Patterns include stripes, chevrons, color blocking, or diamond shapes. Decide which colors would pair well with each other and the pattern that best fits your brand. Any geometric pattern will draw the right attention to your business. Clients and visitors will remember the chevron patterned wall.
When painting stripes on a wall, one must decide the width of the stripes. Thicker stripes look best in large rooms, whereas thinner stripes make a large room look busy. Stripes can be painted vertically or horizontally.
The placement of a geometric pattern is key. Business owners need to decide where this design pattern will look best.
5. Faux Painting
Another unique idea for painting a commercial business includes faux painting. These techniques used to create different textures on walls. Faux painting involves decorative paint finishes that copy the appearance of materials such as marble, wood, or stone. Faux paint finishes and techniques that can be used in commercial spaces include:
- Faux Zinc. Metallic paints are used in layers to create a zinc finish.
- Distressed Finish. A technique called dry brushing is used to create a distressed look. The surface is lightly painted to imitate a weathered look.
- Faux Marble. Color variations and intricate patterns are created by layering tinted glazes over a base coat to imitate the appearance of real marble.
- Faux Wood. The base color is painted on the surfaces and dried completely. The wood grain effect is made using a glaze and a wood grain rocker. This technique can be easily painted on doors and trim molding.
- Sponging. The most popular faux painting technique requires a natural sea sponge, a glaze and at least 3 different colors to add dimension and texture to any room.
- Color Washing. This technique is applied by using a translucent glaze over a base color.
When Does Your Building Need to Be Painted?
The wear and tear of the interior and exterior walls lead to an unattractive atmosphere. Some of the signs to be looking out for in your commercial building include:
- Bubbling. Pockets of air underneath the paint create bubbles on exterior surfaces. If you see paint bubbling it could be signs of water damage.
- Chalking. Old paint becomes chalky over time and can leave a residue on your hand or clothes when touched. It becomes a powdery substance that comes right off the wall.
- Mold/Mildew. Look for stains, odors, or black dots on the surface of your building, walls, and floors. High humidity and rain are usual culprits of excess moisture that leads to mold and mildew.
- Peeling or chipping paint does not provide the protective coating it once did. The peeling can spread and cause more damage to your building.
- Repurposed Space. The interior walls of a commercial building may need to be repainted if renovations have taken place. New departments or the production of a new product will require a room to be re-designed. Considering how space is used will determine the type and color of paint required.
- Corporate Changes. New management may want to brand the company differently. This requires a new look, not only in how the company is run, but the logo or colors could change. Painting your building is an easy and cost-effective way to let the public know your company is headed in a different direction.
Ready to Brand Your Commercial Building with a Unique Paint Job?
The interior and exterior color scheme plays an important role in improving employee morale, productivity, and branding. Business owners must be creative if they want to make a statement to clients and visitors. The Painting Pros can assist in making your commercial building become unforgettable with a unique design targeted to your brand.
Our professional painters have the experience and knowledge in proper painting techniques to create your commercial space a work of art. For your next painting project, contact The Painting Pros for a free estimate.