How Painting Your Business Can Improve Your Bottom Line
If you’re a business owner or property manager, you’re always looking for opportunities to increase your profits, right?. Would you be surprised to discover that adding a fresh coat of paint to your commercial building can actually be very beneficial for your bottom line?
Deciding which expenditures are the most worthwhile is something you do all the time when you manage a business. You need to weigh the pros and cons of costs versus return. Of course, some expenses can’t be avoided no matter what the return is. Maintenance and repairs are always required to keep up the property so it remains functional and doesn’t become an eyesore. You don’t want to ignore the benefits of the aesthetic appeal of the building’s appearance either.
When it comes to repainting your commercial property, you may not consider it to be a critical task. But if your paint is fading, peeling or cracking, how does that reflect on your business? Do you really want customers, visitors, and employees thinking that you don’t care enough to maintain your building? You’re also putting your building at risk of decay and rot because flaking and peeling paint can expose the material underneath.
Office buildings, medical establishments, retail stores, restaurants, and all commercial buildings should be well maintained to project an appearance of professionalism. Customers and visitors are more attracted to clean and well-maintained establishments. The aesthetic appeal of the building reflects directly on what opinions people have of you and your company. Do you really want their impression to be a negative one?
6 Benefits of Painting Your Commercial Building
Besides the aesthetic improvement that it offers, repainting your commercial property is actually a great investment. Compared to most other renovations or updates, painting is one of the most cost-effective projects you can do because the benefits it provides can easily exceed the cost of hiring an exterior painting contractor. Let’s look at some of the ways painting your commercial property can help your bottom line.
1. Adds Value
A well-maintained building is important in retaining its value. Painting is definitely a project that should be done every few years. This is true for both interior and exterior painting. Think about it; if you were considering buying or renting a commercial space, wouldn’t you be more attracted to one that is freshly painted?
2. Improves Curb Appeal
A freshly painted building is much more attractive than one that’s fading or flaking. Clients or other visitors are more apt to do business with a company who cares about their building’s appearance. If your exterior is in disrepair, it projects a negative message. A newly painted building will show that you value a clean and maintained business.
3. Boosts Productivity and Sales
Don’t forget that your employees’ productivity matters a great deal to your bottom line. If they are working in a run-down building or the paint is drab and dull, it affects their morale and mood. People react better to clean environments and a freshly painted exterior or interior generates positive vibes.
Certain colors impact productivity and moods in different ways. Let's look at some interior color choices and how they can affect your bottom line.
- Blue is a good choice to paint the interior of your building if you want to create a peaceful and harmonious environment. Blue is widely accepted by most people. It’s a good option when painting medical offices, hospitals, nursing homes and any building where you’re trying to generate calmness and tranquility.
- Red instills excitement and energy. Painting an office, factory or warehouse in red shades can boost productivity. Deep reds can generate feelings of anger, though, so it’s best to avoid them in your building.
- Yellow is a cheerful color, but not widely favored by most people, so use caution. If you choose this color, it may be better for an office break room or bathroom.
- Orange is associated with getting value for expenditures. You may want to incorporate shades of orange into a retail store or sales room where you want to increase sales.
- White can be a boring and uncreative color. A bored customer can lose interest in your sales pitch and not buy. If you choose white for your building’s interior, it’s best to add a different colored accent wall or decorations that make it more interesting.
- Grey is the new beige. It has warm undertones that make the environment comfortable and inviting. It can be used in almost any type of office building, warehouse, medical building or retail store.
- Purple can affect moods in different ways, depending on the shade of purple selected. Lighter shades like lavender or lilac generate feelings of calm and tranquility, so use them in places similar to those for blue. Darker purples will work like red, energizing the room, so use them in areas where active conversation and activity is desired. Examples where dark purple would be good, are conference and meeting rooms, restaurants and technology hubs.
- Green reflects the color of nature. It evokes feelings of renewal and growth. It would be a great choice for a technology startup, spa or gym.
- Black can be a depressing color, so it’s not recommended to paint any rooms entirely in black. However, a black accent wall reflects a sense of elegance and could work in upper-level managers’ offices, as well as upscale boutiques and shops.
4. Protects Your Investment
Your commercial building needs to be maintained to keep it functional. If the exterior paint is flaking or peeling the structure beneath it is left exposed. It will be vulnerable to mildew and rot, as well as damage from insects like termites and carpenter ants. The building’s lifespan will be greatly reduced as a result.
Paint will deteriorate over time. A building that was well-prepped and painted with high-quality paint will last longer before repainting is needed, but it will eventually be necessary. When the paint starts fading or cracking, they need to be addressed quickly or they can lead to more extensive damage.
5. Make Your Business Stand Out
If your building is one of many similar ones in the same area, you can make it stand out with a different paint color. Also, if you’ve recently rebranded your business, repainting it to reflect the new colors and logo will make it consistent with the new look.
Of course, sometimes there are restrictions as to what colors you can use on the exterior of your building. But painting the interior can still accomplish the goal of reflecting your new image.
6. Shows that You Care
You can have the best product or service around, but you need paying customers to achieve success. If visitors or prospective clients approach your building that’s in disrepair, it will reflect negatively on their perception of you.
That’s also true if the inside is shabby, the paint is a dull or drab color, or it’s peeling or flaking in areas. If you don’t care enough to portray a clean and well-maintained building, they may think that spills over into your product or service.
All of these elements will contribute to your company’s bottom line by attracting and keeping more customers, improving employee morale and productivity, and keeping your buildings in good shape to last longer.
Commercial Painting Is Not for Amateurs
You may consider painting your building yourself or hiring a local handyman to do it. After all, wouldn’t the reduced labor costs improve your bottom line too?
The cost is only one factor when deciding whether to hire a certified commercial painter for your business. There are a number of other issues to consider. Here are some questions to ask yourself before deciding:
- If you choose to do it yourself, who will be doing your “real” job while you’re painting?
- Will you need to close the business temporarily because of the disruption and mess during the process?
- Do you have all the materials to do the job right or will you need to buy them?
- What about the storage of all the materials after the job is done?
- Do you know the right techniques, best paints for each surface, best tools to use?
- What happens if you or someone else gets injured during the job? Who’s liable?
- Will you be satisfied with the results?
The answers to those questions may reveal that it’s actually wiser and more cost-effective to hire a professional commercial painter for your project.
Hire the Best for Your Commercial Painting Project
When you’re ready to hire a contractor to paint your Silicon Valley commercial property, don’t settle for less than the best. Hire a company known for its quality results and excellent customer service. Hire The Painting Pros.
The Painting Prose has been in the painting business since 1978, serving satisfied commercial and residential customers in San Jose, Los Gatos, Sunnyvale, Los Altos, Santa Clara, Saratoga, Almaden, Monte Sereno, Mountain View, Palo Alto and other cities and towns in the area.
We’re an award-winning company, having achieved the Diamond Certified Award for painting excellence. We are highly rated and recommended by customers on Angie's List, Google, Yelp, HomeAdvisor, Yahoo and more. We are an accredited business with the Better Business Bureau with an A+ rating.