Choosing the right paint for your business can be a daunting task. There are a lot of factors to figure out from color schemes to types of paint and your overall budget. All of those things can make taking on this type of project feel overwhelming.
Whether you’re choosing colors for your exterior, break room, or plant floor, you should consider the impact color has on employees, clients, and visitors. Colors evoke emotions, moods, and feelings. They play a much bigger role in influencing our behaviors than you might imagine.
Business owners are busy with budgets, hiring, and expanding. Paint colors may not be on their mind when developing their brand and marketing materials. But it is a fact that color affects the way people react when they first encounter your company. Business owners can leverage color to evoke specific feelings and associations to benefit their business.
So How Do You Choose the Colors that Will Work for You?
One of the first things you’ll need to decide when painting your business is what colors you want to use. There are some things you’ll want to keep in mind while you’re choosing your colors. Many factors play a role in the final decision. Here are a few helpful hints to assist you in this endeavor.
1. Employee and Customer Base
You’ll need to consider the demographic of who will be working in the office and the clients who will be visiting. The colors chosen will affect not just how you feel about your business but how others feel about it as well. Choose colors through the lens of your customers. You must also consider whether the colors reflect your company’s brand, industry, product, or service.
A doctor’s office should have colors that reflect calmness and serenity. If your business involves marketing and advertising, you need your employees to remain creative every day, so it’s best to choose colors like turquoise that stimulate creativity.
What colors are you already using for your business? If you have a color scheme your customers already associate with you, your paint color choices should go along with that.
Your business should be easily identifiable. You don’t want your business to be hard to locate. Consistency is key when growing a business. Business cards, signage, and the building should all coordinate using the same colors to build brand recognition.
Don’t choose paint colors based solely on your personal preferences. Your favorite color may not be sending the right message. To maximize your opportunity to stand out, avoid choosing colors that are too similar to your competitors.
3. Location and Surroundings
Where your business is located can also determine what colors you choose. If your business is located in a historic district, you may have to check with the city to determine if there are restrictions on what paint colors can be used. Consider the colors of the buildings around yours while deciding on the best option for your own business.
An office park usually has neutral tones. If all the businesses surrounding your building are painted in neutral tones you may want to avoid anything too bright. A strip mall or retail space should use bright colors to attract buyers.
When choosing paint colors keep in mind the other features of a building that can’t be changed. This would include things like roofing colors, or brick that is already part of the building. Try to make sure the colors you choose don’t clash with what is already there. Choose colors that complement the landscaping, and the exterior and interior features.
4. Type of Work and Industry
Color represents different moods and energy. You can incorporate different paint colors for different job duties. Use green for a relaxing space, or red and orange for meeting rooms to encourage productivity. You also need to consider the type of business and industry when it comes to painting colors in a workspace.
- Need for Concentration. A serious company or occupation such as engineering would benefit from neutral color schemes. Neutral colors include cream, beige, off-white, and light browns. These colors are good for knowledge related matters. They also help impact the mind and improve concentration.
- Manufacturing. Industrial and manufacturing jobs are often repetitive and require long hours that can cause employees to burnout quickly. It is essential for business owners to consider how the color of their building can affect employee morale and overall moods throughout their shifts. Simply choosing a color that brings out positivity, happiness, and optimism can boost employee morale.
- Teamwork. The color blue is said to calm the mind and promote open communication. This can be helpful in workspaces where collaboration and teamwork are required to complete assignments. Professionals who do a large amount of mental work should use the color blue in their office or workspace.
- Technology. Calming colors can help balance office environments where there are a lot of computers and other technological equipment. The color green promotes a sense of balance. It helps employees worry less and focus more on the task at hand.
- Social Environments. Workspaces such as fitness gyms, builders, or any business that meets with customers often, needs to create a social atmosphere. Colors that stimulate and create an energetic atmosphere would work well with this business type.
Paint Colors Schemes Used by Businesses
Having a color scheme is a tool businesses can use to increase brand awareness within their area. There are four types of color schemes businesses often use.
This type of scheme is based on one shade of color. You can choose the color blue and then use varying shades of blue to complete the look of this type of color scheme. Monochromatic looks often make a building look sleeker and may encourage customers to view your business as a modern or streamlined version of your competitors.
Complementary colors include one main color and the color that is its exact opposite on the color wheel, such as red and green. They are color opposites and can convey that your business has more creativity. Customers could view it as a combination of both sleek and playful.
This color scheme involves using three primary colors that are evenly spaced on the color wheel. Triadic color schemes can be a dramatic choice for your business. Again, it all comes down to what you do and the customers you’re hoping to attract. You can also make this scheme less dramatic by choosing more muted colors.
Tertiary colors are a combination of a secondary color and a primary color next to it. They include yellow-orange, red-orange, red-violet, blue-violet, blue-green and yellow green. Tertiary color schemes use the same idea as a triadic color scheme, but with tertiary colors. You’ll still choose three colors that include purples instead of reds and blues.
When Does Your Business Need a New Paint Job?
Knowing when to paint your business with the new paint colors you’ve chosen is key. Don’t turn customers away by having a bad appearance with dirty interior walls or cracked exterior surfaces. Painting your building is one of the least expensive ways to update your building and offers numerous benefits.
Here are some great reasons to have your building painted:
Improve Business Image
A business owner may decide to have offices repainted to improve the image of their business. A fresh coat of paint will ensure that the office is crisp and fresh looking. An older office with peeling paint can imply that the business is not doing well. A new looking office is a great selling point for new customers. Most consumers use aesthetics to judge the reliability of a business.
When there is a change or reorganization within a business, it usually means a change in direction for the company. An easy way to announce to customers changes have been made is with new company colors. These new colors should be reflected in an office space too.
A coat of paint acts as a sealant for the walls that help keep problems out. Damp environments are perfect breeding grounds for mold. Not only are these spots unsightly, but they can pose a health hazard for your employees and customers. Other paint issues include:
- Peeling and Cracking.When paint cracks or peels, it can allow water to seep in, leading to other damage.
- Bubbling. Pockets of air underneath the paint create bubbles on the wall.
- Dry rot happens when fungus from moisture grows underneath walls and floors. If left untreated, it can spread and wreak damage to your building’s foundation.
- Fading/Chalking. Old paint becomes chalky over time and the powdery paint comes right off.
The power of new paint colors inside a business can greatly spur positive change and energy among employees. Painting your commercial space is an inexpensive way to update it and make it feel brand new.
Take Your Business to the Next Level
New paint can do wonders to spruce up your building and create an environment that is welcoming, productive, and reflects well on your business. New paint color can improve your employees productivity and your customer’s interest.
At The Painting Pros, we can help improve the perception of your business with a new paint job. If you’re unsure which colors will work for you and your business, we offer free color consultations to all our clients.